Getting timing right: when to hire your first vp of sales

Hiring your first sales leader too early absolutely comes from a good place and the assumptions that lead to this hire are very understandable (I am by no means throwing anyone under the bus), but in most cases it’s a mistake, and an expensive one. I thought I’d break down my perspective (supported by Kieran’s data) based on my first-hand experience partnering with Founders over the years.